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Showing posts from May, 2013

Book of the Week (May 20, 2013) The Third Coast by Thomas Dyja

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The Third Coast: When Chicago Built the American Dream By Thomas Dyja Call Number:  F 548.52 D95 2013 Review from the Chicago Tribune Publisher's Description :  Though today it can seem as if all American culture comes out of New York and Los Angeles, much of what defined the nation as it grew into a superpower was produced in Chicago. Before air travel overtook trains, nearly every coast-to coast journey included a stop there, and this flow of people and commodities made it America's central clearinghouse, laboratory, and factory. Between the end of World War II and 1960, Mies van der Rohe's glass and steel architecture became the face of corporate America, Ray Kroc's McDonald's changed how we eat, Hugh Hefner unveiled Playboy, and the Chess brothers supercharged rock and roll with Chuck Berry. At the University of Chicago, the atom was split and Western civilization was packaged into the Great Books. Yet even as Chicago led the way in creating mas

Book of the Week (May 6, 2013) Contagious: Why Things Catch On by Jonah Berger

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Contagious:  Why Things Catch On By Jonah Berger Call Number:  HF 5415.153 .B463 2013 Review from the New York Times Publisher's Description :  If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workpla

EXAM CRAM!

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It's that time of the semester again for our internationally known EXAM CRAM!!!!!! Monday, May 13th from 7 p.m. - midnight. Prizes, World-Famous-Andy-Announcements, Free Coffee, Free Cookies, Free Fortunes, Quiet Study Areas, Not So Quiet Study Areas, Group Study Areas, Reference Help, Tutoring Help, Staplers, Paper Clips, Citation Help, Copier Help. We will help you CRAM!!!!!!!!!!!