UWSP Libraries

Psychological Foundations of Marketing By Allan J. Kimmel Call Number:  HF 5415 .K52196 2013 More about this book from the author's blog: Connecting with Consumers Publisher's Description :  Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card?  Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual

Tom Reich Tom Reich , Collection Development Coordinator/Associate Professor, is this year’s recipient of the Justus and Barbara Paul Sabbatical Grant. Tom's sabbatical project, "Quiet Warriors: a Comparative Examination of American University USAID efforts to reform higher education in Vietnam," will focus on the USAID mission to assist in reforming the South Vietnamese system of higher education as part of the broader “nation-building” process. Tom will evaluate archival materials held at several universities having long-term USAID educational contracts during the Vietnam era, including, Ohio University, Ball State University, and Southern Illinois University. Tom will also visit the Library of Congress and  NARA (National Archives and Records Administration) in Washington D.C. The Justus F. and Barbara J. Paul Faculty Award is in recognition and support of an outstanding Letters and Science or Library faculty member granted sabbatical. The Justus F. and Barba

The University Library has two Nook Color ereaders available for checkout. The Nooks are loaded with 30 young-adult novels, including The Hunger Games trilogy. The award-winning ebooks feature popular authors such as Neil Gaiman and John Green. The Nooks can be checked out for seven days. The ereaders are available between 7:45 a.m. and 4:30 p.m. weekdays at the IMC desk on third floor. Call ahead at 715-346-4246 or email tespe@uwsp.edu to check availability . Visit our complete list of Nook Color ebooks

March: Book One By John Lewis Call Number:  E 840.8 .L43 A3 2013 A Coretta Scott King Honor Book and an ALA Notable Book for 2013. Publisher's Description :  Congressman John Lewis (GA-5) is an American icon, one of the key figures of the civil rights movement. His commitment to justice and nonviolence has taken him from an Alabama sharecropper's farm to the halls of Congress, from a segregated schoolroom to the 1963 March on Washington, and from receiving beatings from state troopers to receiving the Medal of Freedom from the first African-American president. Now, to share his remarkable story with new generations, Lewis presents March, a graphic novel trilogy, in collaboration with co-writer Andrew Aydin and New York Times best-selling artist Nate Powell (winner of the Eisner Award and LA Times Book Prize finalist for Swallow Me Whole). March is a vivid first-hand account of John Lewis' lifelong struggle for civil and human rights, meditating in the modern age o

Learn how to upload documents, stream digital media, organize materials into groups, and add additional text to eReserve pages. eReserve is a full service operation and our staff is happy to help you with scanning, uploading, copyright management and content management.  Workshop is FREE but does require registration . Coffee & refreshments will be served!! Intended Audience:  Instructors Dates & Times:  Thursday, February 20, Noon Location:  LRC 316 Instructor:  Mark Rozmarynowski Re gister Here More information

UW-Stevens Point Chancellor Bernie Patterson presented the University Library with a book, “The complete novels,” by Flann O’Brien (with an introduction by Keith Donohue), in dedication to Kevin P. Reilly, the UW System’s sixth president. This book is one of a collection of books on Irish history, literature and culture that was a gift from all the UW Chancellors to President Reilly on his leaving the UW System.  Each book has a personalized plate from one of the Chancellors and has been in turn gifted by Reilly to each UW library. The book is signed by the chancellor and is located in our Rare Books/Archives area and is non-circulating. The call number is  PR6029 .N56 A6 2007 Dr. Kathy Davis with Chancellor Patterson (photo by Doug Moore) Book Plate

Conservation of Wildlife Populations:  Demography, Genetics, and Management By L. Scott Mills Call Number:  SK 355 .M55 2013 Publisher's description :  Population ecology has matured to a sophisticated science with astonishing potential for contributing solutions to wildlife conservation and management challenges. And yet, much of the applied power of wildlife population ecology remains untapped because its broad sweep across disparate subfields has been isolated in specialized texts. In this book, L. Scott Mills covers the full spectrum of applied wildlife population ecology, including genomic tools for non-invasive genetic sampling, predation, population projections, climate change and invasive species, harvest modeling, viability analysis, focal species concepts, and analyses of connectivity in fragmented landscapes. With a readable style, analytical rigor, and hundreds of examples drawn from around the world, Conservation of Wildlife Populations (2 nd ed) provides